Discount Tire Opens First Store In Pasco, Washington

Tire retailer expands in southern Washington

May 1st, 2009

SCOTTSDALE, Ariz. – (May 1, 2009) – Discount Tire, the world’s largest independent tire and wheel retailer, today announced the opening of its new store located at 7002 Burden Boulevard in Pasco, Washington.

The Discount Tire facility is situated on Burden Boulevard and Road 68. The Pasco store is operated by seven employees and is open from 8 a.m. to 6 p.m. Monday to Friday and from 8 a.m. to 5 p.m. on Saturday. The store is closed on Sunday.

“Customers will likely be attracted by our low prices and selection of tires and wheels,” said Stewart Esteba, store manager of the new Discount Tire in Pasco. “However, we believe that our customer service and satisfaction guarantee make the difference.”

Discount Tire is famous for its “Little Old Lady” icon, which has been a fixture in the company’s advertising since the 1970’s. The company has earned a place in the Guinness Book of World Records for the longest running TV commercial, featuring the Little Old Lady. The “Thank You” TV spot shows her throwing a tire through a Discount Tire store window and ends with the line: “If ever you’re not satisfied with one of our tires, please feel free to bring it back. Thank you, Discount Tire Company.”

“She symbolizes our commitment to customer satisfaction and that is important for us to convey as we attract new customers in Pasco and surrounding areas,” said Esteba.

Esteba has been with the company for nearly seven years. Discount Tire is committed to promoting from within and is always looking for qualified individuals to join them in their exceptional growth. Additional career opportunities can be found by visiting Discount Tire’s website or a local Discount Tire store.

Discount Tire offers the largest tire and custom wheel selection of any tire retailer. The company sells leading brands such as Goodyear, Michelin, Bridgestone, Yokohama, Kumho, BFGoodrich, Pirelli, Hankook, Falken, along with Discount Tire exclusive brands such as Silver Edition and Roadhugger. Discount Tire also offers wheels from Enkei, Konig, Liquidmetal, TSW, Akuza and exclusive brands including MB Wheels and G-games.

The new Pasco store phone number is (509) 545-5104. Discount Tire operates 27 stores in Washington. Customers can purchase tires and wheels in the store, by mail order or online. At, customers can locate a store, purchase tires, schedule installation appointments, register for e-mail discounts, gain access to safety tips and other helpful information, and even determine tire and wheel size by brand for their vehicle.

Known in Parts of California as America's Tire Logo