48 Years of Discount Tire

Discount Tire Milestones
Discount Tire, also known as America's Tire in California, Oregon and Washington, is America's largest tire and wheel store. Serving more than 40 million customers, Discount Tire has built its success on the motto, "Be fair, be truthful, work hard, be there on time, and help people."

1960: Store #1 Opens
• 1960 Founder Bruce Halle opens the first Discount Tire store in Ann Arbor, Michigan.
• 1966 DTC purchases their first automatic tire changer.

1970: 7 Stores and Growing
• 1970 Arizona region opens. The first Discount Tire Road Hugger brand is sold.
• 1975 Discount Tire's Little Old Lady is created for the "Thank You" TV ad.
• 1979 Indiana opens first store.

1980: 36 Stores and Growing
• 1980 Colorado region opens.
• 1983 San Diego, Nevada, Oregon, Houston, New Mexico and Dallas stores open for business.
• 1985 Utah becomes a region.
• 1986 San Antonio opens its first stores.
• 1987 Corporate headquarters relocated to Scottsdale, Arizona.
• 1987 Washington stores open for business.
• 1988 Los Angeles stores open for business.
• 1989 Florida stores open for business.

1990: 209 Stores and Growing
• 1993 Northern California begins as a new region.
• 1994 Our web store, Discount Tire Direct, opens for business.
• 1995 Illinois stores open for business.
• 1997 Ohio stores open for business.
• 1999 Carolina stores open for business.

2000: 418 Stores and Growing
• 2001 Georgia, Minnesota and South Carolina regions open.
• 2001 Michigan grows with two regions, opening offices in Lansing and Detroit.
• 2002 Store #500 opens.
• 2002 New corporate headquarters opens in North Scottsdale, Arizona.
• 2002 New prototype store is launched.
• 2002 Mobile service begins.
• 2004 Discount Tire goes NASCAR racing as it sponsors the No. 41 Dodge.

2005: 600 Stores and Growing
• 2005 Orange County, CA is named our newest region.
• 2005 August - store #600 opens in Acworth, Georgia.
• 2005 Discount Tire employees grow to over 10,000 with more than 600 locations in 18 states.

2006: 650 Stores and Growing
• 2006 Discount Tire employs over 10,000 employees.
• 2006 Discount Tire grows to 650 locations in 19 states
• 2006 Discount Tire announces new NASCAR racing team and sponsors No. 6 Discount Tire Ford Fusion with Roush Fenway Racing.

2007: 20 States and Growing
• 2007 Wisconsin opens first store.
• 2007 Tennessee opens first store.
• 2007 Discount Tire expands operations to 20 states.
• 2007 Discount Tire No. 6 Driver David Ragan Wins Nationwide NASCAR Series Rookie of the Year.

2008: Over 725 stores in 21 states
• Store 700 opens in Waxahachie, Texas
• Oklahoma opens first store
• Discount Tire No. 6 Nationwide NASCAR team finishes fourth in point standings for 2008
• Arizona Corporate Excellence (ACE) awards Discount Tire #1 in revenue and among the fastest growing private companies in the state

2009: Now Serving 22 states with over 750 stores
• Store 750 opens in Sparks, Nevada
• First new store in Idaho marks Discount Tire's expansion to 22 states.